The customer is king. As organisations double down on delivering exceptional customer experience and service, one can be forgiven for thinking that it is the sole preserve of the Customer Experience Officer (CXO).
The success of today’s Customer 360 (C360) initiatives depends on the foundational health of organisational data that feeds those C360 initiatives. Crucially the Chief Data Officer (CDO) and CXO are best positioned to positively impact C360 engagements through the assessment, management and flow of data within their organisation. It is the health of this data that not only binds CXO’s and CDO’s but holds the potential to unlock the true value of C360.
But what is healthy data and why should CDO’s and CXO’s care? Despite significant and increasing spend on Customer 360 initiatives, 93% of consumers still receive irrelevant marketing communications. 66% of customers are unhappy with their experiences.
Join Talend alongside Heads of Data Strategy, Customer Experience and Customer Success at this 90-minute virtual boardroom as we explore how understanding the customer journey is increasingly shaped by an understanding of your organisation’s data journey.
*Places to this event are limited and subject to an internal approval process
Learn how data binds CDO and CXO teams to change the way your organisation works with customer data, including:
Ensuring data quality with pre-emptive measures throughout your customer data ecosystem.
Scaling data quality processes by enabling your data experts to transform and maintain control over customer data enterprise-wide.
Promoting an organisational culture centred on best practices for data health.
Talend, a leader in data integration and data integrity, is changing the way the world makes decisions.
Talend Data Fabric is the only platform that brings together all the data integration and governance capabilities to simplify every aspect of working with data. Talend delivers complete, clean, and uncompromised data in real-time to all. This unified approach to data has made it possible to create the Talend Trust ScoreTM, an industry-first innovation that instantly assesses the reliability of any dataset to bring clarity and confidence to every decision.
Over 6000 customers across the globe have chosen Talend to run their businesses on trusted data. Talend is recognized as a leader in its field by leading analyst firms and industry media.
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GLOBAL HEAD OF ANALYTICS, SHELL
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HEAD OF IT, BIOLAND ENERGY
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Head of IT, London Borough of Richmond & Wandsworth
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Business Solutions Team Lead – Networking, Datacenter and Security, Bechtle
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Chief Data Officer, JATO Dynamics
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Cloud & Infrastructure Lead, L&Q Group
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Information Security Compliance Manager, Vonage
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Chief Information Officer, Brunel University London
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