Virtual Boardroom

Unlocking the True Value of C360: Understanding How Data Health Binds CDOs & CXOs

September 9, 2021  |  3:00pm BST  |  UK

In association with

The customer is king. As organisations double down on delivering exceptional customer experience and service, one can be forgiven for thinking that it is the sole preserve of the Customer Experience Officer (CXO).

The success of today’s Customer 360 (C360) initiatives depends on the foundational health of organisational data that feeds those C360 initiatives.  Crucially the Chief Data Officer (CDO) and CXO are best positioned to positively impact C360 engagements through the assessment, management and flow of data within their organisation.   It is the health of this data that not only binds CXOs and CDOs but holds the potential to unlock the true value of C360.

But what is healthy data and why should CDOs and CXOs care? Despite significant and increasing spend on Customer 360 initiatives, 93% of consumers still receive irrelevant marketing communications. 66% of customers are unhappy with their experiences.

Join Talend alongside Heads of Data Strategy, Customer Experience and Customer Success at this 90-minute virtual boardroom as we explore how understanding the customer journey is increasingly shaped by an understanding of your organisation’s data journey.

*Places to this event are limited and subject to an internal approval process

Boardroom Speaker.

Antony Elliott

Antony Elliott

Regional Vice President of Enterprise Sales for EMEA North, Talend

In his role, Elliott assumes leadership of the company’s sales development and growth within the enterprise market across the UK, Ireland, Nordics and the Netherlands.

Antony has over fifteen years of tech, business travel and financial industry experience, nine of which were in a sales and leadership position. He was most recently with SAP, where he managed the growth and direction of sales, partnerships and customers relationships with strategic accounts across all of EMEA. Prior to this, Antony worked as VP of Sales for EMEA at Corporate Travel Management, where he developed a skill for growing direct business through a scalable sales process, which resulted in profitable business growth.

Why Attend.

Learn how data binds CDO and CXO teams to change the way your organisation works with customer data, including:

  • Ensuring data quality with pre-emptive measures throughout your customer data ecosystem.

  • Scaling data quality processes by enabling your data experts to transform and maintain control over customer data enterprise-wide. 

  • Promoting an organisational culture centred on best practices for data health.

Solution Partner.

Talend, a leader in data integration and data integrity, is changing the way the world makes decisions.

Talend Data Fabric is the only platform that brings together all the data integration and governance capabilities to simplify every aspect of working with data. Talend delivers complete, clean, and uncompromised data in real-time to all. This unified approach to data has made it possible to create the Talend Trust ScoreTM, an industry-first innovation that instantly assesses the reliability of any dataset to bring clarity and confidence to every decision.

Over 6000 customers across the globe have chosen Talend to run their businesses on trusted data. Talend is recognized as a leader in its field by leading analyst firms and industry media.

www.talend.com

 

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